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McCarthy Media Publishing Presents
Greenlinks Woodworkers Resource Pack

Card Deck Circulation: 300,000 Per Issue

GREENLINKS WOODWORKERS RESOURCE GUIDES target active direct mail catalog buyers and responders at home. New names for every mailing.

McCARTHY MEDIA has created a simple easy to use media format whose sole purpose is to unite buyer and seller for their mutual benefit. The Greenlinks Woodworkers Resource Guide is a highly effective and efficient targeted marketing media. McCarthy Media will design, print and mail your advertising message to the best 300,000 mailboxes for your products and services.

GREENLINKS WOODWORKERS RESOURCE GUIDES are for direct marketers, catalogers, publishers, schools and manufacturers who continually innovate and bring new products and information to the marketplace.

GREENLINKS WOODWORKERS RESOURCE GUIDES use proven direct response techniques by generating:

  • Hotline Product Information Requests
  • Catalog Requests
  • Subscription Rates
  • Dealer Support Leads
  • Direct Product or Service Sales
  • Market Data
  • Increase Website Traffic

We have chosen a simple easy to use media product for your and for the avid woodworkers receiving your offer. GREENLINKS WOODWORKERS RESOURCE GUIDES are highly targeted by lifestyle interest, age, income, home ownership, vehicle, buying habits and geographic region. It is our belief that the active woodworkers wants to improve his or her workshop. Your products and services help them achieve their goals.

It is easy for your prospects to respond to your offer using the mail, toll free number, fax or an electronic address. We make it easy for these avid woodworkers to say yes to your products and services.

GREENLINKS WOODWORKERS RESOURCE GUIDES target core woodworking catalog buyers.

DEMOGRAPHICS
Gender
95% Male

Age
Median age is 53 years old

Income
Median household income of $67,500

Homeownership
Over 89% are homeowners

Vehicle
Over 50% are pickup owners

Interest
Avid Woodworkers

Region
50% Rural Areas

KEY SPENDING CATEGORIES
  • Woodworking
  • Shop Equipment
  • Hand Tools
  • Woodcraft Plans
  • Automotive
  • Schools
  • Air Tools
  • Outdoor Equipment
  • Toy Makers
  • Power Tools
  • Craft Supplies
  • Books and Videos
  • Gardening
  • Cutting Blades
  • Scroll Saw and Supplies
2010/2011 IMPORTANT RATES
1 Time $4,800
2 Times $4,500
3 Times $4,200
Inquire for rates on advertising inserts, mini catalogs or jumbo cards.


IMPORTANT DATES
Issue Mail Closes
Fall October, 2010 October, 2010
Winter February, 2011 February, 2011
Fall October, 2011 October, 2011

Reach quality prospects for as low as 2.8 cents each
Terms: Net 30 Days To Established Advertisers

It's our commitment to target your offers to woodworkers who intend to buy, eliminating the ''casual'' catalog and literature collector. Fresh new names for each mailing.

Specialists in Direct Response Marketing
Resource Guides
Alternative Media
Mailing List Managers

SEND ART/FILM/INSERTIONS TO:

McCarthy Media Publishing
1620 8th Street
Monroe, WI 53566
Phone 800.410.5352
Fax 608.329.4940

1500 West Main Street, Suite 310
Sun Prairie, WI 53590
Phone 608.837.4343
Fax 608.837.5006

Greenlinks Woodworkers Resource Guide Fast Facts

Annual Circulation 600,000
Percent Male 95%
Median Age 49
Household Income $67,500
Own a Home 89%
Married Households 88%
Home Workshops Yes
Own Pickup Trucks and SUV's 50%
Use Woodworking as Secondary Income 47%
Have a Computer with a Modem in Home 81%
Have a Credit Card 83%
Average Amount Spent on Woodworking Projects $497


Greenlinks Woodworkers

Card Deck and Mechanical Specifications

Back


P.O. Box 477
Sun Prairie, WI 53590
608-837-4343 fax 608-837-5006

1620 8th Street
Monroe, WI 53566
800-410-5352 fax 608-329-4940

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