Insert Media consists of many varied forms: Package Inserts,  Catalog Bind-Ins, Blow-Ins, Statement Stuffers, Ride-Alongs and Co-Ops.

Package Inserts - These are individual promotional pieces that are delivered direct to mail order customers as a result of making a purchase from a catalog. The package may have one or as many as eight different offers that are designed to generate a response from the consumer at home. There are also many business-to-business package insert programs as well and the offers are targeted to that unique audience.

Catalog Blow-ins/Bind-ins - This media has really grown since the early 1990's. Circulation for these programs tends to be larger than most other insert media. This media can accommodate a wide variety of different formats and sizes due to the nature of the individual catalogs. Catalog programs work better when there is a fairly strong affinity with the catalog buyer. The universe for catalogs is extensive and is in the hundreds of millions. This is an excellent way to do lead generation and for soft product sales.

FOR INFORMATION PLEASE CONTACT 

Mike@McCarthyMediaGroup.com or

MichelleM@McCarthyMediaGroup.com