American Baby Boomers have altered the shape of the adult lifestyle. They took longer to grow up, delayed marriage, parenting and retirement. Boomers have shifted all the stages of adulthood 10-15 years. Over 70% of aging is controlled by our lifestyles - how active we are, how energized we remain in life, work and community. This generation has made a habit out of reinventing itself. American Baby Boomers have been inspired to not settle for roles defined by age. Boomers continue to work in one way or another through their sixties in their current careers, or consultants, contract teachers, volunteers and self-employed entrepreneurs.

This is a HUGE MARKET for Travel, Second Homes, Health and Fitness, Cosmetics, Healthy Eating, Financial Products, Books and Audio, Internet and Goods and Services to enhance the quality of everyday living. Test this huge, active and financially stable consumer group today!

Selections: State, SCF & Zip $6.00/M, 3 Month Recency $6.00/M, 6 Month Recency $5.00/M, 12 Month Recency NC, Income $6.00/M, Age $8.00/M, Dwelling Type $3.00/M, Phone Numbers $20.00/M, Fundraiser Rate $75.00/M, Over 25 Lifestyles $7.00/M, Gender $5.00/M

Source: Public & Proprietary Data, Custom Compilation

Terms: Net 30 Days from Mail Date. Sample must be cleared. Mail Date must be approved. Delivery 3 to 5 working days from receipt of order. Net Name arrangement available. DMA-MPS deleted. $15.00/M plus shipping on all canceled orders.