| 11,385,070 |
Book Readers Responders Masterfile |
$80.00/M |
| 2,289,357 |
Large Print Prospects |
$85.00/M |
| 3,910,548 |
Romance and Mystery Readers |
$85.00/M |
| 5,325,450 |
Female Novel Readers and Movie Renters |
$85.00/M |
NHD Book Readers are dedicated readers who have responded to say that they read a variety of books and magazines. Many of the senior set have already shown an interest in large print books and magazines. These readers are usually over 50 years old, own their own homes, earn $50,000 + in the household and purchase via direct response.
Many of these responders are romance and mystery readers of their favorite authors. They purchase books that appeal to their softer side and appreciate the warmth and companionship that books and movies bring. This is a must test for publishers of large print books, magazines, romance and mystery novels and movies that appeal to women.
Selections:
State, SCF, Zip $5.00/M, Age, Income, Dwelling Type $5.00/M, Max Select Charge $25.00/M, Gender $3.00/M, Lifestyles $10.00/M.
Source: Direct Response and Surveys
Terms:
Net 30 days from mail date. Sample must be cleared. Mail date must be approved. Delivery 3 to 5 working days from receipt of order. $15.00/M plus shipping on cancelled orders. Payment due in full on cancellations after merge purge or after mail date. All legitimate deductions require computer verification.
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