Mick's Tool Shop is filled with home owners, do-it-yourselfers, contractors, small business owners and auto mechanics. These self reliant consumers are looking to purchase that next tool for the toolbox or workshop. No matter the size of the project these self motivated craftsmen take great pride in their work and understand the importance of using the right tool for the job. In the shop or garage these direct responders are always looking to save money by using the correct tools of the trade on auto maintenance and restoration projects.

Mick's Tool Shop is comprised of men who are seeking information on the newest innovations and techniques that will help in completing the job on the worksite, garage or at home. They take their truck to the local lumberyards, hardware stores, auto supply or craft supply stores to pick up the tools and supplies needed to finish the construction, home improvement or crafting project.

Ideal for air, power and hand tools, auto & shop equipment, workbenches, how to books, magazines and videos. Trucks, trailers, lawn and garden, outdoor maintenance, generators and alternative energy, metalworking and welding, construction, hydraulics and material handlers and shop cleaning supplies.

SELECTIONS: State, SCF & Zip $7.00/M, Gender $7.00/M, 1Mo Hotline $10.00/M, 3Mo Hotline $6.00/M, Age $10.00/M, E-Mail $35.00/M

TERMS: Net name will be calculated against mailer's merge. Computer verification must be supplied. List owner requires gross payment on selection charges. Payment must be received within 60 days of mail date or order will revert back to gross names. Cancelled orders are subject to a $100/F cancellation fee plus run charges and shipping. All orders cancelled after mail date or merge purge are required to pay in full.

TOOLS SHOPPERS
100%

UPDATE SCHEDULE
MONTHLY

GENDER
92% MALE
8% FEMALE

SOURCE: Direct Response, Opt-In

MINIMUM ORDER
10,000

NET NAME
Inquire

ADDRESSING
FTP $59.00 Flat
E-Mail $59.00 Flat


Sample Mail Piece
Required for Each Order